Dodge race car on Katana wheels at night

Executive Proposal · 2026 Season

Katana Wheels
× Suppy's Garage Express

Official wheel partner proposal alongside Dodge and Nitto Tires.

@SUPPYSGARAGE ↗

Executive Summary

The wheel slot on a Dodge-backed, three-car program is open. Wheels appear on every car, at every event, in every photo and clip. We recommend securing it for $15K + all 24 wheels — below their $20–30K ask.

DecisionApprove counter-offer
Cash$15,000
In-kind24 wheels at our cost
Term12 months · 17 events
Savings vs. ask$5K–$15K cash
01Program at a glance

One season. Global footprint.

3
Race cars
Built by Suppy's Garage
24
Wheels
8 per car
17
Events
Across 12 months
4
Countries
USA · UK · JP · AU (TBC)
02The partner stack

Who we'd stand next to

Title Sponsor

Dodge

Factory name on the program. Our logo beside theirs all season.

Builder

Suppy's Garage

Builds and runs all three cars, with a loyal build-content audience.

Collaborator

Nitto Tires

Wheel + tire is a natural pairing for co-branded content.

Official Wheel · Proposed

Katana Wheels

24 wheels on three cars, on track at all 17 events.

03Calendar

17 events, four countries

Gridlife
USA
6
Fuel Fest
USA
4
Goodwood
England
1
Hustlers Express
TBC
1
Japan event
Japan
1
Australia event
Australia
1
To confirm
—
3

14 events listed · 17 planned · 3 to confirm

04Anchor series

Gridlife: coast to coast

  1. Apr 17–19

    South Carolina

    Carolina Motorsports Park, SC

  2. May 8–9

    Special Stage w/ Formula Drift

    Road Atlanta, GA

  3. Jun 12–14

    Midwest Festival

    GingerMan Raceway, MI

  4. Jul 24–26

    Summer Apex

    Watkins Glen, NY

  5. Aug 21–23

    Circuit Legends

    Lime Rock Park, CT

  6. Sep 18–20

    Laguna Festival

    Laguna Seca, CA

Every 2026 Gridlife round aired live on RACER's TV network, plus free YouTube and Facebook streams. The Midwest Festival nearly sold out.
05Unit economics

Making $15K make sense

$882
Per event
$15K ÷ 17 events
$1,250
Per month
$15K ÷ 12 months
$294
Per car, per event
$15K ÷ 51 appearances

Cash cost per event

Our counter · $15K$882
Their low ask · $20K$1,176
Their high ask · $30K$1,765
06The offer

Our counter

Their ask

$20–30K

Cash only. Wheels on top.

Our offer

$15K + 24

Cash plus all wheels, packaged as one deal.

Why it works: they need 24 wheels either way. We supply at cost, they value at retail — the package lands at or above their ask while our cash drops $5K–$15K.

07The driver angle

Sign before the reveal

Mike PowersAdam KnapikCollete Davis+ more TBA
01
Driver reveal
02
Wheel fitment
03
First shakedown

Three content drops before event one — free attention before a lap is run.

08Value drivers

Where the value comes from

01

On-track presence

Wheels on 3 cars at 17 events, seen in person all season.

02

Co-branding

Named alongside Dodge and Nitto in posts, press and on cars.

03

A year of content

17 events of footage for our channels, Motorvation and email.

04

Global reach

England, Japan and Australia put us in front of new markets.

09Content engine

One deal, a year of content

Pre-season

Driver reveal, fitment video, build series with Suppy's

Every event ×17

Recap edit, 3–5 reels, collabs with Dodge, Nitto, Suppy's

Between events

Motorvation episodes, email features, giveaways

Post-season

Season film + “race-proven” product campaign

51–85
Short-form pieces
17
Event recap edits
10Deal terms

What we ask in return

01Logo on all 3 cars
02“Official Wheel” billing in announcements & press
03Full usage rights to event photo & video
04Tagged collab posts from Dodge, Suppy's, Nitto & drivers
05Display or booth space at select events
06Driver content days for Motorvation & socials
07Race-used wheels returned for giveaways
08Joint Nitto promo — wheel + tire package
11Measurement

How we'll know it worked

Sales attributedProgram discount code + UTM link per event
Partner reachImpressions on collab and tagged posts
Content outputPieces published across our channels
Owned-channel growthFollowers, Motorvation views, email clicks
Event leadsBooth sign-ups and giveaway entries

Checkpoint after the first 3 events — adjust the content plan before mid-season if numbers lag.

Recommendation

Offer $15K +
all 24 wheels.

STEP 01
This weekend
Drivers picked — sign before the reveal
STEP 02
Lock the calendar
Gridlife count, Hustlers Express, Australia date
STEP 03
Send the terms
Our 8 asks to Suppy's Garage
STEP 04
Plan the content
Calendar mapped to all 17 events